AAF swallows drinking issue
Matt Hector
Issue date: 5/1/09 Section: News
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According to an April 26 press release, AAF is a premier college advertising competition and a national organization designed to give universities the opportunity to create a working advertising agency on campus and to compete in the National Student Advertising Competition (NSAC).
According to the press release, AAF's college-chapter program has 226 affiliated chapters throughout the United States and abroad, and it includes nearly 8,000 undergraduate student members and more than 350 faculty advisers.
St. Bonaventure's chapter, which began more than 30 years ago, runs under the name The Stalwart Group, Brother Basil Valente, O.F.M., assistant professor of journalism, wrote in an e-mail. The group consists of 40 students - 20 journalism and mass communication majors and 20 marketing majors.
In the fall semester, AAF runs as a club, but in the spring semester it counts as a three-credit class. Students can take the class for credit either as a marketing class in the school of business or as an advertising class in the school of journalism and mass communication. To gain acceptance into the class, students submit a resumé and are hand-selected based on their work experience, Emily Ciraolo, AAF president, said.
In years past, AAF chapters have had clients including Coca-Cola, Yahoo! and AOL's AIM, but this year, its client is The Century Council, a non-profit organization dedicated to reducing binge drinking and drunk driving.
The Stalwart Group has been working for months, with its $10 million budget, creating an integrated communications campaign to curb drinking problems on college campuses.
This year's campaign is titled the "REdefine" campaign. Ciraolo said through the group's creative initiatives, promotions, print and broadcast media, it has joined the initiative to provide students with alternatives to drinking, including several events they would be inclined to attend.
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